The Team

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Sterling Welsh provides high quality, professional, independent mortgage & investment advice across South Wales. We have advisers based along the South Wales Corridor and cover areas from Newport to Fishguard. Our experienced advisors will visit you at at time and place of your convenience and discuss your individual financial requirements in detail before providing you with a detailed financial plan.

Our head office is based in Cardiff but we have advisers across South Wales covering Swansea, Cardiff, Pontypridd and Newport.

We offer a clearly defined service, a transparent fee structure and an effective service proposition. Our core values ensure we act with the utmost degree of integrity and professionalism at all times and are open and ethical in everything we do. We operate a transparent charging structure and put our clients’ best interests at the heart of the business. We believe that professional financial advice can add significant value to our clients and so we offer a comprehensive service designed to create real value for our clients.

Sterling Welsh’s four key principles centre around honesty, integrity, reliability and value.

•   We will be open, honest and transparent with you at all times and believe that honesty is the best policy.

•  We will act with integrity in everything that we do (our reputation depends on it).

•   We believe in delivering on our promises to you and ensuring that we do what we say we will do.

• We believe that you have every right to expect value for money from us and that’s exactly what we constantly strive to deliver.

David Rose – Director




Dai has been a mortgage and protection broker since 2008 and is also the managing director of the company. He runs a successful property portfolio himself and so has a keen interest in the buy-to-let sector of the market. He is passionate about protection and currently manages a client base with a mortgage book in excess of £10M. Dai follows the Ospreys and has recently bought a Springer Spaniel. He can be seen walking her at very unusual times on various Swansea beaches.

 Les Humphrey – Senior Advisor (CeMAP, CeRER)

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Les joined the team in 2010 and is a competent mortgage and protection adviser. Les also advises on equity release mortgages and is currently training to become a fully qualified independent financial adviser.He is based in Machen and has a passion for football. His spare time is filled coaching a local U-16 boys football team and watching Spurs lose.

Nish Amin – Advisor (CeMAP, CeRER)

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Nish  joined in 2012. He runs a successful estate agency (Real Moves) and is passionate about getting the best deals for his clients  when purchasing houses. Nish is also an Equity release specialist and quite simply the best looking man in Ponty!

Steve James Mortgage Adviser (CeMAP)

Steve joined the team in 2017.  He is a Mortgage and Protection advisor who will soon gain his Level 4, full financial advise qualification.  Steve has a Buy to Let portfolio that he has developed over the previous 12 years.
Steve is a former Welsh Students rugby player who represented Wales at the Student World Cup 2000 and was a member of the triumphant Swansea University Team that won the British Universities Cup at Twickenham in 1999.  Steve now spends his time on the side of a Basketball court, football pitch or in the spectator area of a swimming pool as his children pursue various activities.